After conducting informal interviews with parking regulars and attentively observing parking patterns, I decided to focus my company’s efforts on the yellow side of the lot.
Dressing in standard University of Michigan colors, I acted as a parking attendant and helped connect parking seekers to departing drivers.
By the end of the stairs hand drawn signage was placed to inform drivers of where to wait for parking.
Wayfinding created with chalk on the pavement of the parking lot was also featured to tell drivers which
direction would lead them to the yellow lot.
Set up by the parking meter booth, I gathered information about participants satisfaction with the services provided and feelings towards the parking lot structure, collecting data in the form of paper surveys.
In the last component of this performance, I handed out informational leaflets on the back of queue tickets, which informed drivers of their place in line. The leaflets provided information on how drivers could personally help solve with the overcrowding problem.